I can say I’m excited about the new year, and all the prospects it will bring. I experienced so much change in the past few years. I’ve learned so much and gained so much. I know it’s a little late, but… Happy New Year! A writers work is never done :)

So I heard…ChatGPT is coming for my job? Nah… I was told that by countless people praising ChatGPT to the heavens. They said it’s a lifesaver and fixed all their blog post writing issues. Well, I tried it out. Not due to fear, but out of sheer curiosity. What I write as a Senior Copywriter is mostly promotional or informative content. Human empathy is a big component of that. I had a legit conversation with the AI…*tee-hee*… and I must say; it’s super helpful and quick, but in no way a contender for authentic human connection with words. Below are the results given, when I asked ChatGPT to write a SHORT email Ad for shoes on sale:

Subject: Shoes on Sale: Up to 50% Off!

Dear valued customer,

We are excited to announce that we are having a sale on our shoe collection! From now until the end of the month, you can enjoy up to 50% off on select styles. This is the perfect opportunity to snag a new pair of shoes for yourself or a loved one at a great price.

Our sale includes a variety of styles and sizes, so you are sure to find something that fits your needs. Whether you are looking for a new pair of running shoes, casual sneakers, or dress shoes, we have got you covered.

Don’t miss out on this amazing sale! Visit our website or stop by our store today to take advantage of these great deals.

Thank you for choosing our store for your shoe needs.

Best regards,

[Your Name]

Pretty good right? But a bit stiff. Here’s my version:

Subject: Shop 50% Off Your Shoe Game!

Hey, you!

We’re super excited about our latest shoe sale! Right now ’til the end of March, save up to 50% off select footwear. Shop your faves, or buy a gift for a friend at 50% off!

We’ve got tons of styles to choose from and sizes for everyone! Get the hottest shoes for half off regular price! Shop active footwear, casual sneaks, or fancy styles for your active lifestyle.

March savings are happenin’ NOW! Visit us online or stop in-store today for these amazing deals!

As always, Thank you for shopping [store name].

…see ya soon!

[Your Name]

I wrote this on the fly and was just winging it. I did add a bit of a human element to the generic marketing email write-up. Don’t get me wrong, ChatGPT did a great job, but there needs to be a pull to sales writing, a sense of urgency, and approachability. Also, it’s not necessary to strictly follow grammar rules, especially if your target market is accustomed to the latest trending terminology on social media and so on. There are times you don’t have to be literal either and can assume your reader gets the gist of what you’re saying. ChatGPT did give me the sort of “wireframe” or layout to simply plug in and get the work done faster. I guess if you need to churn out content constantly ChatGPT is best. Honestly, for me; I wouldn’t use ChatGPT to even lay out the format or wireframe I need to write anything. It doesn’t write or communicate in a way that is natural. I’m sure over time they’ll improve that, but there are certain notes that need to be hit in order to create quality copy, and an organic flow. ChatGPT can’t invoke nostalgia, creativity, tone, or intuition. That’s a key element of what I do. ChatGPT is like a “point and shoot” sort of deal when it comes to copywriting, but it’s excellent at researching. ChatGPT is not a threat, it’s a help; efficiency, productivity, and, storyboarding. Like the picture in this post that I created above with Stable Diffusion; I asked it to show two rabbits in graffiti having a conversation. That’s what it came up with…I know a human can do better than that. But as time goes I’m sure these AI computer programs will get better. Not to take over, but help…right? Honestly though, as AIs evolve, so should we. Creatives should keep doing what they do best; inspire and feed the imagination.

Writing is something I do for a living and in my spare time. It’s something that fuels my imagination. I’ve seen lots of articles on what makes a good or even great writer. I don’t know who determines that. What I do know is writers who are considered great tend to have a real passion for what they’re writing about, not necessarily the act of doing it. They use writing as a means to share a story, belief, idea, style, etc.

The written word is a necessary part of your day-to-day experience. It’s unavoidable; you have to read every day. It’s not just about the act of writing, but the intent. When I’m not writing for work, it’s for no particular intent other than just me wanting to do so. I’ll write for many, two people, myself, or no one.

For me it comes naturally, but there are times I have to remember why I love writing, or else it becomes exhausting. I do intend on writing more books because I think it’s a waste of energy just to write quality information for myself. Also, if I write for others, then that will drive me too. I just thought I’d share my thoughts on writing. I may write content about Copywriting too, since more people have taken interest in it. I think that would help others visit my site and learn something new. That’s even better motivation :) 

Recently, I’ve decided to make my presence more known on Tiktoc. It’s something I was hesitant about, but then I realized that there’s so much to explore as a writer on social media. It’s not just about the promotion of products, but of your brand. I personally love the options in creativity. I also realized that I don’t always have to have all the answers about what or how I’ll expand my reach as a writer. All I know is, there’s no time like the present to start. Since I’m a Fashion Writer, Copywriter, Book Writer, and Author…I’ll figure things out as I go. Mostly it’s me showing my fashion side. I’ve only posted one or two, but I’m really shy about my fashion sense. IDK…I won’t think about it too much, but as an author, I know social media will serve me well.

If you find yourself out of the writing flow, understand that it’s not about having a block. It’s easy to get in your own head as a writer, or even someone who loves to write. Growing up, I had a journal. I wrote in it 24/7, and made sure I didn’t skip a day. I would only miss writing if I wasn’t feeling well. I had a journal for almost every year of my life. The writing flow for me was the flow of life. For those who find themselves struggling to write or keep inspired; my advice is to connect it to yourself personally. It can’t just be a journal entry, it has to be something that you must do to feel complete. You must look forward to it. Most authors who have a busy family life make writing the leisure they look forward to after a hard day’s work. Your mindset has to change. You can’t look at writing as a chore. It’s a muscle that you must work out. Just like getting fit, you have to work that creative muscle to great fitness, and it won’t happen overnight. Don’t care about how long it will take for you to become a master writer, just think of the end result. Writing is a freedom that everyone can enjoy…but make it your own. Write to inform, entertain, inspire…just write.