https://youtu.be/TkiQeAOcJQw?t=1m13s

Part of being  a fashion writer is researching fashion and the trends. It’s something that’s an absolute must in order to keep things as accurate as possible. I love the many color stories, style reports, and  other things focusing on Fashion. But I can’t say that I see people actually following them. Usually the public inspires trends, which is why I believe that truly fashionable people don’t follow trends. Everything will come back around eventually. There definitely needs to be  some fresh new talent on the scene though. I feel honestly what the issue is with designers and other artistic individuals is trying to re-invent the wheel. Sometimes you just have to open your eyes and pay attention to whats going on around you. Take for instance this video. The first young man name Dillon is being interviewed; he created a fashion line, and at 16 years old he became a millionaire. His clothing line is cool; it reflects what’s trending in youth culture and fashion. It incorporates casual wear with an urban chic street vibe and popular slang phrases. I’ll let you watch the video to see his collection, but you’ll find that it’s simply him tie dying sweats and adding his logo. So many fashion designers in college have mounds of student loan dept, and struggle to break through in fashion. This young man was still in high school and just went for what he wanted.  I hope this video serves as inspiration to anyone who feels a little discouraged. Once again, just one day go to a cafe, search Instagram, tumbler, or Facebook and find  inspiration from whats really trending in the world around you.

Thank you :)

Brands turning things up a notch! Tokyo is pioneering the BEAUTY CAFE trend tremendously with stores like L’OCCITANE offering customers delicious healthy food, and  fresh juice bars to not only promote health, but expose them to skin care and makeup items. Technology continues to slay in terms of retail shopping. Anything that can be done online WILL be done online part-time or exclusively. One thing you can’t do though is EAT. Yes, I am aware that you can order food via web, but people still enjoy eating out. I felt this was a clever way for L’OCCITANE to increase if not maintain their customers traffic in their brick and mortar stores. I’ve said this before in an article…(this one and this one), that fashion and even beauty brands, will have to start giving people a good REASON to go out of  their way and shop in their stores. Looks like the best way now to drive sales, is with convenience.

The weather is up and down in a number of places. Lucky for you there’s fashion to combat tricky weather. Coincidentally (or not) this seasons trends coincide with this months “moody” environment. Transeasonal clothing or clothing that can be worn in both Summer and Fall, are easy to come by. The key is selecting the right ones. I’ve noticed crushed velvet body suits with re-purposed denim jeans have great potential for unique style. Also baked tones and neutral shades seem to have momentum in retail stores and sell great online. Trend reports talk about layering lace and silk dresses, but I don’t care for the frumpy-esque styling techniques. Instead choose  the sheer bodysuits with a solid black or neutral bra. Go for the less is more aesthetic this season. Don’t forget to click the pics to shop for these hot trends!