This Project is for a high-end cutting-edge leather manufacturer. I did the copy for his website and other marketing material. This is just an excerpt, but click the pink link below to see everything else. (I basically wrote and updated the website copy). Certain things were altered later, at the client’s request.  

 

VISION & MISSION

LAUNTHER is the evolution of leather in fashion. It’s a much-needed upgrade that can demonstrate a sustainable solution with a positive impact on the environment, health, and fashion. This authentic leather can be laundered with a washing machine and using detergent, with advanced characteristics. It is designed to support the fashion industry to create a more diverse and comprehensive product range, mainly clothing.

With our innovation, the fashion and design industries have more options in product variety. LAUNTHER offers a variety of options to integrate leather in unconventional ways; Lingerie, Sportswear, Streetwear, and even for Bed linings or Table clothing, to name a few. The lengthy process of transforming leather into a versatile fabric garners special care. Anyone who owns a product made with LAUNTHER will easily spot the richness, brilliance, softness, and feel of owning advanced leather.

LAUNTHER is a better alternative to dated textile manufacturing methods. Traditional ways add waste to the environment from the meat industry by dumping or burning animal skins. Our process is different. Our long tanning process lasting between 30 to 45 days, is made with a secret recipe based on vegetable extracts and clear ethics for sustainability.