Wrote website copy for this sustainable clothing brand and blog post marketing copy.
DELLA VEGAN FASHION: THE NEW HIGH-END FASHION
What’s DELLA you ask? It’s vegan, socially conscious, and all about women’s empowerment! That’s right; DELLA is for women by women. Aside from offering a beautiful collection of seasonal fashion forward styles, they also do so much for the communities in Los Angeles and West Africa. There are many reasons to support a brand like DELLA. Vegan approaches to fashion are not the only aspect that makes them one of the top Vegan friendly brands to date. This article will explore their versatility and mission. It will inspire and promote positivity in the movement of vegan friendly attire.
Della began with Tina Tangalakis, a former costume designer and stylist for television. She combined her business savvy knowledge and love for humanity to cultivate a clothing brand that is Woman run, and inspirational. It’s a cliche to say that DELLA fashion aims to make the world a better place, but they do. Not only do they provide Vegan friendly fashion, they also provide jobs to women in West Africa. After participating in a volunteer program located in Hohoe, Ghana, Tina fell in love with the warmth of the people and their love for all things organic. Her collaboration with business partner Selorm “Nii” Addotey has created DELLA; a company that provides education, jobs, and skills to Women AND men. They are proud to consider themselves not a charity, but a business doing things right.
DELLA fashion believes in quality over quantity, which is part of why they are sustainable. The women in West Africa who produce the clothing sold on Dellala.com work with organic textiles. They are skilled crafts-WOMEN, and contribute heavily to the exceptional clothing pieces available. African inspired prints and styles are evident, especially in their dress collections. There is definitely an organic feel present. The vibe is upbeat with vibrant colors and ultra-feminine silhouettes. The fabrics are breathable, with a lightweight feel. DELLA clothing can easily be coordinated with existing items in any wardrobe, and will easily become a fashion staple. The price ranges are also reasonable for the quality in style and construction. Owning styles from DELLA is a worthwhile investment, and also impacts the environment in a good way. DELLA as a fashion brand is simply amazing!
DELLA is not just a Vegan clothing retailer, they also provide accessories in the form of bags, headbands, travel bags, Macbook and iPad cases. They understand the fashion needs of the modern day woman, and accommodate them nicely. Overall, DELLA continues to strive not just for their Vegan fashion, but because of their mission to help the environment and people in a truly philanthropic way. There is so much more that can be created in the fashion industry than just clothing. It’s a domino effect of positivity that will hopefully motivate other businesses to be socially conscious. DELLA gives back in so many ways, and so do their customers by supporting them. Yes, there is hope for the future of fashion with companies like DELLA that focus on all aspects of Vegan fashion.